2024 marked our second year as the Official Health Care Provider of Minnesota United. It was a year of meaningful momentum, marked by elevated brand visibility, expanded community outreach, and deeper engagement with Care Team Members across the organization. Our continued collaboration with clinical service lines and teams throughout the Allina Health system helped us bring the partnership to life. From impactful event activations to authentic community connections, we made every touchpoint count.

Our partnership in action

Partnership celebration billboard art
Partnership celebration billboard art
Allina Health activation on Great Lawn
Allina Health activation on Great Lawn
Annual Blood Drive with MNUFC at Allianz Field
Annual Blood Drive with MNUFC at Allianz Field
Allina Health Title Day - L'Etoile Du Nord Award for Power Soccer Coach Katie Kensy
Allina Health Title Day — L'Etoile Du Nord Award for Power Soccer Coach Katie Kensy
Nonprofit partner Roots for the Home Team - kiosk and Roots crew at Allianz Field
Nonprofit partner Roots for the Home Team — kiosk and Roots crew at Allianz Field
Implementing Allina Health's Change to Chill program with MNUFC Academy
Implementing Allina Health's Change to Chill program with MNUFC Academy
PK visit at Mercy Hospital
PK visit at Mercy Hospital
2024 Twin Cities Pride Festival
2024 Twin Cities Pride Festival
Power Soccer holiday party and Academy team Signing Day
Power Soccer holiday party and Academy team Signing Day
MNUFC players help to celebrate Lakeville Specialty Center Grand Opening
MNUFC players help to celebrate Lakeville Specialty Center Grand Opening

See key 2024 highlights below:

  • Creative Campaigns:
    Debuted new I-94E billboard celebrating Allina Health as the Official Health Care Provider of MNUFC and launched new in-stadium digital creative uplifing expertise.
  • Mental Health Integration: Daniel Hurley, PhD, LP. System Clinical Director for Psychological Services spoke about mental health at the MLS Medical Symposium on June 6. He also led an earlier “lunch and learn” session for MNUFC staff on May 30, sharing insights on the same topic. Additionally, we held multiple Change to Chill x MNUFC Academy sessions at the National Sports Center (Blaine, MN) that led to joint public relations opportunities with Academy players and Dr. Shannon Woulfe on the critical role of mental health in youth sports.
  • Minnesota Soccer Spotlight:
    A new installation celebrating Minnesota youth soccer was unveiled on the Allina Wall at Allianz Field during the May 15 MNUFC game, featuring a pre-game ceremony with MNUFC2 players Rory O’Driscoll and Patrick Weah, attended by media.
  • Youth Sports Activation:
    Launched a youth sports strategy with TeamSnap (top ranked platform for managing youth sports engagements) supporting five youth soccer clubs in strategic markets.
  • Community Engagement:
    Participated in several key sponsorships and brand events, including:
    • Official Medical sponsor of YWCA Twin Cities Women’s Triathlon
    • Twin Cities Pride Festival
    • Hmong Freedom Festival
    • Lakeville Allina Health Pavilion Rink soft opening
    • Lakeville Specialty Center Grand Opening

Allina Health Speaks: What the MNUFC partnership means to us

“Allina's sponsorship makes me proud to be an Allina employee, especially the power soccer program with Courage Kenny. I love to see the beautiful game made accessible to everyone.”

Aaron W. Bodling, RN Case Manager, Home Care

“I love the sponsorship because passionate soccer fans at some point will need passionate health care. Allina Health's sponsorship is a great way to get this message across... like the ball across the goal line twinkle in my eye :).”

Andrew Schletz, RN, United Hospital Interventional Radiology

“I tore a ligament in my knee and was amazed to find out that my physician was the team physician for MNUFC! This adds a layer to comprehensive care and truly makes you feel well taken care of.”

Jessica Watson, EMT, WestHealth Emergency/Urgent Care Plymouth

“Even if we don't have tickets for the games, my family and I always go to the Lawn Layover parties and stop by the Allina Health booth. We enjoy the giant Operation game and my daughter loves telling the Allina volunteers that her mom works for Allina. It's a proud moment to see Allina's name on the stadium and know that I work with Allina.”

Monica Millsap Rasmussen, Occupational Therapist – Acute